Privacy Policy

Privacy Policy for AtlasGear.com

Effective Date: 22 October 2023

This Privacy Policy outlines how Threadlight Group Limited ("we," "us," or "our") collects, uses, maintains, and discloses your personal information when you visit or make a purchase from atlasgear.com (the "Site"). We are committed to protecting your privacy and ensuring compliance with the Personal Data (Privacy) Ordinance (PDPO) of Hong Kong.

1. Personal Information We Collect

We collect personal information from you in various ways to provide and improve our services.[1] This information is categorized as follows:

  • Information you provide to us directly: This includes your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number when you make a purchase or create an account.

  • Information collected automatically: When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies that are installed on your device.[2] We also collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

2. How We Use Your Personal Information

We use the information we collect for several purposes:

  • To fulfill your orders: We use the order information that we collect to process your payment, arrange for shipping, and provide you with invoices and/or order confirmations.[2]

  • To communicate with you: We may use your contact information to communicate with you about your order, provide customer support, and send you information about our products and services if you have opted-in to receive marketing communications.

  • To improve our Site: We use Device Information to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site.

  • For marketing purposes: With your consent, we may use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.[3]

3. Sharing Your Personal Information

We may share your personal information with third parties to help us use your personal information, as described above. For example, we use an e-commerce platform to power our online store. We may also use third-party service providers for payment processing, shipping, and marketing.

We may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

4. Your Rights

Under the PDPO, you have the right to:

  • Access the personal information we hold about you.

  • Request correction of your personal information if it is inaccurate.

  • Request erasure of your personal data when it is no longer necessary for the purposes for which it was collected.[4]

  • Object to the processing of your personal data for direct marketing purposes.[5]

  • Withdraw your consent at any time where we are relying on consent to process your personal data.

To exercise these rights, please contact us using the contact information below.

5. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.[2] We will only retain your personal data for as long as is necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.[5]

6. Data Security

We take all reasonably practicable steps to protect your personal data from unauthorized or accidental access, processing, loss, or use.[5][6] Our security measures include the use of encryption and firewalls to protect our web servers.[3] However, no method of transmission over the Internet or method of electronic storage is 100% secure.

7. Cookies

Our website uses "cookies" to enhance your browsing experience. Cookies are small data files that are placed on your device or computer and often include an anonymous unique identifier.[1] You may choose to set your web browser to refuse cookies, or to alert you when cookies are being sent. If you do so, note that some parts of the Site may not function properly.

8. Changes to This Privacy Policy

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.[2] We will notify you of any changes by posting the new privacy policy on this page.

9. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@atlasgear.com or by mail using the details provided below:

Threadlight Group Limited